Details
The Primo was our first-ever sneaker, and it's still one of our bestsellers today thanks to its timeless design. It's handcrafted in Italy from soft Charcoal nubuck and set on a tonal rubber sole. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.
- Handmade in Tuscany, Italy
- Constructed from LWG Gold-certified Italian nubuck (Cow)
- Lined with LWG-certified Italian leather (Cow)
- Set on a 100% rubber sole (50% natural, 40% recycled, 10% conventional)
- Tightly stitched for water resistance
- Threaded with waxed cotton laces
- Fitted with a removable 20mm OrthoLite® Hybrid™ insole
- Finished with hand-painted edges
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LWG-certified leather: This sneaker is lined with leather that’s certified by the Leather Working Group (LWG), meaning it’s responsibly tanned in a facility that safely and carefully manages emissions, energy and water consumption, and waste.
FSC®-certified natural rubber: 50% of this sneaker’s sole is Forest Stewardship Council®-certified (FSC®) natural rubber. This certification ensures the rubber is sourced from a forest that’s responsibly managed to prevent deforestation.
Recycled materials: 40% of this sneaker’s sole is recycled rubber. It also has an OrthoLite® Hybrid insole made with recycled foam and rubber from previous production processes.
Sustainability
- Fits true to size. Take your normal US size.
- Only available in full sizes. Go down to the nearest whole size if you wear a half size.
- Width D - Standard
- Width can be adjusted by tightening/loosening the laces.
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Not sure of your size? Reach out to our team for a recommendation.
- Shaft height 4.7 in/ 12 cm
- Please note that measurements may vary by size
- Product Measurements based on a size US 09
Size Guide
7
8
9
10
11
12
13
14
15
16
6
7
8
9
10
11
12
13
14
15
40
41
42
43
44
45
46
47
48
49
26.5
27.3
28.2
29
29.9
30.7
31.6
32.4
33.3
34.1
10.4
10.7
11.1
11.4
11.8
12.1
12.4
12.8
13.1
13.4
We use standard US sizing on all styles.
How can we sell a $700 shoe for $295?
We cut out the middlemen.
Our Value
At Koio we’re striving to make the most valuable shoe on the market. For us, value doesn’t come from an outrageous ticket price; it comes from pairing ethics with the highest-quality Italian materials and craftsmanship to create the best shoe we can, and pricing it at a fair margin that allows us to do business sustainably.
Our Quality
Each of our shoes passes through the hands of 42 craftspeople at our manufacturer in Italy, using locally sourced premium leathers, suedes, and recycled materials. We’re creating footwear that’s matched only by the world’s most renown luxury brands in its dedication to quality. How do we know? Because we see their shoes being manufactured next to ours by the same craftspeople.
Don’t get us started on retailers. Italian leather shoes of comparable craftsmanship are sold for twice the price of Koios or more. When a luxury brand sells a shoe to a retailer, the retailer applies a markup of at least 100% to the wholesale price—the price that they are paying the luxury brand—in order to come up with the price that you are seeing in the store. When you buy a pair of $700 leather shoes through retail, at least half your money goes to the store location.
We get around the unnecessarily pricey world of traditional retail by selling the finest Italian leather shoes directly to you.
Here's to getting the best value for your money.
Added the Primo in Charcoal Size 9 to your bag.
Bundle and Save 30% on Accessories
Koio Shoe Tree
$21$30
Crafted from cedar wood and helps maintain the shape of your Koios.
Koio Dust Bag
$8.40$12
Protect your Koios from dust, dirt, and scratches during storage and travel.
Koio Suede Brush
$10.50$15
Removes stains and spots on natural leathers like suede and nubuck.
Koio Eco Protect
$17.50$25
Creates a water-resistant barrier and prevents stains.
Subtotal
$57.40 $82 (Saving 30%)
