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Free shipping applies only to domestic orders in the Contiguous United States totaling $150+. Returns have a $9.95 shipping label fee, which will be waived if you opt for a store credit refund.

Promotions cannot be combined for additional discounts. Accessories are excluded from any site promotion.

Orders placed between November 4th and December 31st will have an extended exchange window for the holidays. After the regular 14-day return window has ended, orders will not be eligible for a refund, but can be exchanged or returned for store credit until January 7th 2025.

Items on sale with a 30% or more discount are eligible for exchange only. Exchange Only items cannot be refunded, but can be exchanged for a different size, a different item, or store credit.

Final Sale items are discounted by 50% or more, and cannot be returned or exchanged.

Men

Primo

in Charcoal (1st Gen)

4.9
Rated 4.9 out of 5 stars
9 Reviews
$73.75 $295

(75% off)

$295

Size

Only 2 left in stock
Wearing a half size? Size down for a perfect fit.

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Final sale: This item cannot be returned or exchanged.

Details

The Primo is handcrafted in Italy from luxuriously soft nubuck in a cool Charcoal hue.  It's set on a tonal rubber sole to ensure comfort with every step. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.

  • Handmade in Marche, Italy 
  • Constructed from LWG Gold-certified Italian nubuck (Cow)
  • Lined with LWG Silver-certified Italian leather (Cow)
  • Set on a Margom rubber sole
  • Tightly stitched for water resistance
  • Threaded with waxed cotton laces
  • Finished with hand-painted edges

Sustainability

LWG Gold & Silver-certified nubuck & leather: This sneaker is made from nubuck and leather that's Gold and Silver-certified by the Leather Working Group (LWG), meaning the hides are responsibly tanned in facilities that safely and carefully manage emissions, energy and water consumption, and waste.

Shipping & Returns

Shipping 

Receive free ground shipping (3-5 business days) on all orders over $150. Read more about our shipping options here.

Returns/Exchanges

This is a final sale item, returns are not accepted. Read more about our returns/exchange policy here.

Size Guide

US

7

8

9

10

11

12

13

14

15

UK

6

7

8

9

10

11

12

13

14

EU

40

41

42

43

44

45

46

47

48

CM

25.6

26.4

27.3

28.1

29

29.8

30.7

31.5

32.4

IN

10 ¹⁄8

10 3⁄8

10 3⁄4

11 ¹⁄16

11 3⁄8

11 3⁄4

12 ¹⁄8

12 3⁄8

12 3⁄4

We use standard US sizing on all styles.

4.9
Rated 4.9 out of 5 stars
Based on 9 reviews
100%would recommend this product
9 reviews
  • Desmond M.
    Verified Buyer
    11 months ago
    Primo in Charcoal (1st Gen)
    Reviewing
    Primo in Charcoal (1st Gen) 12 (US) / 45 (EU)
    Rated 5 out of 5 stars
    nice

    Worth the money

  • Ryan H.
    Verified Buyer
    11 months ago
    Primo in Charcoal (1st Gen)
    Reviewing
    Primo in Charcoal (1st Gen) 14 (US) / 47 (EU)
    Rated 5 out of 5 stars
    Great shoes. Sizing a bit unclear.

    I read lots of reviews about sizing -- I'm a guy who wears 14W in athletic shoes (mostly Hoka and New Balance) and a 13W in Allen Edmonds dress shoes. I have severely flat feet and use cast orthotics in my shoes.

    I read all the reviews saying that these KOIOs ran big/wide, and ordered the 14US (which on KOIO's scale translates to a 47EU) thinking it might be a little large.

    The 47EU (their 14 US) is snug but comfortable. Wide enough, but not what I would consider a "wide" size.

    After a couple of wears to start breaking them in, I'm loving the shoes and think the 48EU/15US would probably have been a bit too big.

    Overall, I'm impressed with the quality and comfort so far. Will see how they hold up, but may have found my new favourite sneaker brand. I used to wear ECCOs (I lived in their mid-high Soft 7s and 8s for years) but ECCO seems to have changed their sizing -- their 47s are now too small for me and they don't make much in a 48.

    ECCOs are good, comfortable shoes, but KOIOs feel like a step up in quality and comfort so far. Happy with my purchase!

  • Troy H.
    Verified Buyer
    11 months ago
    Primo in Charcoal (1st Gen)
    Reviewing
    Primo in Charcoal (1st Gen) 9 (US) / 42 (EU)
    Rated 5 out of 5 stars
    High quality leather, versatile shoe

    You can tell these were made with care. Great material. Soft leather. Comfortable. Very stylish and versatile. Wasn’t sure if high tops were my style but these can be dressed up or down and knowing they’re made to last is the best part.

  • Omar F.
    Verified Buyer
    1 year ago
    Primo in Charcoal (1st Gen)
    Reviewing
    Primo in Charcoal (1st Gen)
    Rated 5 out of 5 stars
    Very pleased

    Beautiful craftsmanship, for me I find it to run a little big so I did size down and very happy I did. Great show, me second pair ok koios. Might have to add another one soon.

  • andrell j.
    Verified Buyer
    1 year ago
    Primo in Charcoal (1st Gen)
    Reviewing
    Primo in Charcoal (1st Gen)
    Rated 5 out of 5 stars
    👍🏽👍🏽👍🏽

    👍🏽👍🏽👍🏽

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Exchange/store credit. $20 restock fee. Primo in Charcoal (1st Gen)

To sell this item at its deeply discounted price while also maintaining responsible business practices, we need to charge a $20 restocking fee for exchanges.

Eligible for exchange/store credit only.Primo in Charcoal (1st Gen)

This item is deeply discounted and as such, it cannot be returned for a refund. However, you may exchange it for a different item or store credit.